MY FIRST BIKE
My Dad was right about the adventures. Cycling to the shops progressed to cycling into the local countryside. This in turn progressed to cycling solo across Europe.
I quickly learned how to repair and, pretty much, completely rebuild my bike over that Summer in Europe. There wasnt much choice but to get stuck in. When I returned to the UK I was filled with such a passion for all things cycling it was then that the idea of Steed Bikes was born.
PUREST FORM OF CYCLING
To stick two fingers up to the crowded bus or tube, jump on my single speed bike and let my body power my journey is one of life’s greatest pleasures.
Over the years I have been the proud owner of many single speed bikes. Some cheap and cheerful, and some a bit more fancy. The cheap and cheerful ones ended up costing me more than the fancy ones as I was always having to buy replacement parts. There's a reason why they're cheap. "Buy cheap buy twice" as my Grandpa use to say.
And it turned out that the fancy ones weren't that fancy either. When I started playing about with them and taking them apart, I realised that what I was mostly paying for was slick branding and marketing. The components were definitely better, but not £500 better.
With a degree in design and engineering under my belt as well as 20 years riding experience I pulled a small team together to set about designing the perfect single speed bike.
BORN FROM A PANDEMIC
- Who is this bike for?
- What do they want to use it for?
It was key that in designing our bikes, the rider was always at the centre. All Steed Bikes' designs have evolved with the rider at their heart. Our promise to our community of riders is that every single Steed Bike meets four crucial critera:
REDUCING OUR FOOTPRINT
Passionate about our wellbeing and the environment, we champion a more healthy, low impact way to travel.
MEET THE TEAM
With a degree in design and engineering, and 20 years of working in the sports and wellbeing industry, Ian founded Steed Bikes in 2019 as the world was going into lockdown. As well as heading up our design department, Ian is responsible for supplier partnerships and brand collaborations. This often sees him travelling to meet with partners and attend expositions around the world.
He is passionate about design and sourcing materials that not only look beautiful but enhance our lives. He loves working with steel and playing with frame geometry to find that perfect sweet spot between strength and comfort.
Ian strongly believes that cycling is for everybody and continues to lobby government to make our streets more cycle safe, and make it easier, through incentives and tax breaks, for people to jump on their bike.
As well as bikes, Ian loves spending time with his baby boy who comes with him to most meetings, has the final say on new bike colours, and is the real boss of Steed Bikes!
Our head of marketing and customer experience, Susie is the powerhouse behind how the world sees Steed Bikes.
A perfectionist, a workaholic and a champion of women cycling, Susie injects life and colour into our brand - and does it all with a big sunny smile on her face.
Susie has over 15 years experience in print and online publishing having been editor of Which?, Marie Claire, Tatler and a bunch of celebrity magazines. Social media marketing is her special power.
As well as working at Steed Bikes, Susie is passionate about the environment and even set up a bottle refill station with her kids for her local community.
Head of visuals, Silvia came to Steed Bikes having worked as a fashion photographer for the last 20 years. You can see her work in the pages of Vogue, Elle, Harpers Bazaar, Grazia, Stylist and many more. Most of the images you see here on our website and our social media pages (the good ones anyway!) have been styled and shot by Silvia.
Known for her commercial, editorial and streetstyle work, Silvia has a vibrant energetic aesthetic with a deep passion for creating beautiful imagery.
Hailing from Norway where travelling by bike is the norm, she can often be spotted riding around the streets of London looking effortlessly elegent on her saffron yellow Steed Thoroughbred.
Steed Bikes' best friend and mascot, you will spot Murphy in many of our visuals including this excellent shot from our Christmas shoot.
The heart of the Steed Bikes family, Murphy brings the warmth and cuddles to the studio and is always up for a silly outfit - as long as there's treats.